At FINWEEK 2024, Zuzana Brendzová, Business Consultant for AI Products at Elevon.io, represented CEO Martin Horváth with a keynote on Generation Alpha: The Future Generation of Customers. The session explored how this digital-first, purpose-driven generation is already shaping consumer expectations. The discussion emphasized the need for mobile-first, value-aligned solutions built on sustainability and trust, critical factors for businesses preparing to engage Gen Alpha across Central and Eastern Europe.
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